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Freemium to Paid: How to Get B2B SaaS Users to Upgrade

Struggling to convert free users? These 4 friction-killing tactics streamline checkout, clarify upsells, and boost freemium-to-paid upgrades—no sales call needed.

OrdwayJuly 24, 2025

Accounts Payable vs. Receivable: 7 Critical Differences for Financial Health

Blog Subscription Billing

Handling Mid-Contract Upgrades and Cross-Sells in SaaS Billing

Handle mid-contract upgrades and cross-sells without spreadsheets. Learn how SaaS finance teams automate flexible billing with scalable software.

OrdwayJuly 17, 2025

SaaS financial analyst presenting free cash flow and revenue growth charts to analyze rule of 40

Blog SaaS Metrics

What is the Rule of 40 in SaaS?

Understand the Rule of 40 metric for SaaS businesses. Discover how to calculate it, when it matters, and how it shapes growth and profitability strategies.

OrdwayJune 24, 2025

business man reviewing retention and churn rate calculation charts

Blog SaaS Metrics

SaaS Churn Rate Calculation Examples

Real-world examples of SaaS churn rate calculations from leading companies like Zoom, ServiceNow, PagerDuty, Q2, and other public companies. Understand the different approaches taken to

OrdwayApril 20, 2025

modern office with laptop on desk and buildings in the background

Blog SaaS Metrics

SaaS GMV Calculation Examples

Learn how e-commerce and fintech companies like Toast, Lightspeed, Bill.com, VTEX, and AvidXchange perform SaaS GMV calculations. Understand the different variables included in the calculation such as taxes, shipping, and refunds.

OrdwayFebruary 15, 2025

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Blog Subscription Billing

Best Subscription Billing Software 2025

Top 10 subscription billing software applications for SMBs and enterprises. Learn the key features including product catalogs, rating engines, collections, CRM and ERP integrations.

OrdwayJanuary 1, 2025

ARR Blog

Expansion ARR

Expansion ARR is a SaaS metric used by investors and finance departments to measure how effective a company is at growing its existing customer base. Specifically, Expansion ARR measures the increase in annual recurring revenue from…

OrdwayDecember 24, 2024

Blog SaaS Metrics

Remaining Performance Obligations

Remaining Performance Obligations, or RPOs, are a financial metric that measures backlog or the dollar value of revenue from signed customer contracts that have not yet been recognized on a company’s financial statements. It is…

OrdwayDecember 8, 2024

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ARR Blog

New versus Expansion ARR Benchmarks

What mix of new versus expansion ARR should a SaaS company have? See benchmarks by revenue range from KeyBanc, Iconiq Capital, and OpenView Partners.

OrdwayNovember 11, 2024

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Blog SaaS Metrics

SaaS Customer Cohort Analysis Examples

15 examples of how SaaS companies perform customer cohort analysis. Includes real-world examples from leading companies like DataDog, Shopify, Dropbox, ZipRecruiter, UiPath, Appian.

OrdwayOctober 18, 2024

The Ordway Blog

Recurring Themes

Freemium to Paid: How to Get B2B SaaS Users to Upgrade

Handling Mid-Contract Upgrades and Cross-Sells in SaaS Billing

What is the Rule of 40 in SaaS?

SaaS Churn Rate Calculation Examples

SaaS GMV Calculation Examples

Best Subscription Billing Software 2025

Expansion ARR

Remaining Performance Obligations

New versus Expansion ARR Benchmarks

SaaS Customer Cohort Analysis Examples

See the industry’s most flexible billing and revenue automation platform in action.

Ordway Subscription Billing Software

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