What is the Rule of 40 in SaaS? Introduction In the SaaS world, every leadership team faces the same relentless dilemma: should you chase aggressive growth or focus on profitability? It’s a balancing act that…
OrdwayJune 24, 2025
Recurring Themes
Real-world examples of SaaS churn rate calculations from leading companies like Zoom, ServiceNow, PagerDuty, Q2, and other public companies. Understand the different approaches taken to
OrdwayApril 20, 2025
Learn how e-commerce and fintech companies like Toast, Lightspeed, Bill.com, VTEX, and AvidXchange perform SaaS GMV calculations. Understand the different variables included in the calculation such as taxes, shipping, and refunds.
OrdwayFebruary 15, 2025
Top 10 subscription billing software applications for SMBs and enterprises. Learn the key features including product catalogs, rating engines, collections, CRM and ERP integrations.
OrdwayJanuary 1, 2025
Expansion ARR is a SaaS metric used by investors and finance departments to measure how effective a company is at growing its existing customer base. Specifically, Expansion ARR measures the increase in annual recurring revenue from…
OrdwayDecember 24, 2024
Remaining Performance Obligations, or RPOs, are a financial metric that measures backlog or the dollar value of revenue from signed customer contracts that have not yet been recognized on a company’s financial statements. It is…
OrdwayDecember 8, 2024
What mix of new versus expansion ARR should a SaaS company have? See benchmarks by revenue range from KeyBanc, Iconiq Capital, and OpenView Partners.
OrdwayNovember 11, 2024
15 examples of how SaaS companies perform customer cohort analysis. Includes real-world examples from leading companies like DataDog, Shopify, Dropbox, ZipRecruiter, UiPath, Appian.
OrdwayOctober 18, 2024
Examples of how SaaS companies like Asana, Monday, Figma, and Canva optimize their product-led growth PLG self-service checkout to maximize conversions from free trials to paid plans.
OrdwayOctober 1, 2024
How to set up recurring ACH payments for SaaS and subscriptions. Verify account ownership with microdeposits or a real-time bank connection. Enroll customers in auto pay during initial self-service checkout or via billing portal.
OrdwaySeptember 15, 2024
