Subscription Billing Software

For SaaS, cloud, and recurring revenue models

abstract illustration of invoices and good-better-best pricing table

Ordway supports the widest variety of pricing strategies and contract structures.

Pricing models

Per user per month, multiple tiers, and all the other popular subscription billing models.

Promotion strategies

Free trials, freemium as well as discounts, credits, cash back and waivers.

Payment frequencies

Annual pay-in advance, pay-as-you-go (month-to-month), or quarterly installments.

Mid-contract changes

Prorated charges for new line items, price changes, and contract term extensions.

Integrations

Connect to CRM, CPQ, sales tax, payment processors, general ledger and ERP vendors.

Subscription pricing models

Monthly billing or annual prepaid models

Ordway supports all the popular subscription pricing models – flat rate, per user, multi-tiered, and stair step, as well as hybrid combinations.

Per user per month

Ordway Subscription billing software supports a wide variety of “per user” pricing models:

  • Licensed users – everyone with a login
  • Monthly active users (e.g. logged in 1x per month)
  • Ranges of users (e.g. 1-10 for $100/mo, 11-20 for $200/mo…)
  • Waves of users – scheduled to on-board at different times
  • Tiered + user (e.g. Pro, Business, Enterprise per user per month)
multi-tiered per user subscription pricing with starter, business, and enterprise packages

Good-Better-Best pricing

Ordway’s subscription billing software supports 2, 3, or N tiers of packages with progressive feature sets and entitlements and pricing models such as:

  • Features – progressively “good,” “better,” “best”
  • Users – unlimited or per user per month fees
  • Usage – unlimited or monthly allowances per tier
  • Hybrid Combinations – of all of the above
four-tiered subscription pricing with free, essentials, professional and enterprise plans
Collage of screenshots of Ordway billing and revenue application

Get a Demo

See Ordway’s subscription billing software in action. Schedule a 30-minute Ordway demo with one of our sales engineers.

Sales-Led or Product-Led Growth

SaaS Subscription Management

Embed Ordway subscription management workflows into your website or SaaS application. Acquire new customers online or grow existing accounts.

  • New customers

    Offer new customers a self-service option to purchase paid subscription plans without speaking to a sales rep. Enable users to select the preferred package/tiers, provide payment details, and complete registration.

  • Upgrades

    Allow existing customers to upgrade their plan or add new products to their account using a self-service motion. Offer in-app subscription management to add more users or upgrade from one tier to the next (good -> better).

  • Renewals

    Offer customers a self-service option for managing renewals within your SaaS product/application.  Allow customers to view upcoming renewals, accept price changes, or opt-in to new contract terms.

Enterprise pricing $500 per month + 0.1% + $0.25 per transaction

Scale revenue without breaking your billing system

Future proof your billing to adapt to changes in pricing, packaging, and processes as your business expands and market dynamics evolve. Ordway’s subscription billing software enables flexibility to accommodate:

  • Product launches
    New pricing and packaging models
  • International expansion
    New currencies and tax jurisdictions.
  • Distribution channels
    Consolidated billing and custom pricing
  • Mergers & acquisitions
    Additional CRM and ERP integrations

Enable customer acquisition strategies

Mix and match different promotional strategies to drive new customer conversion to paid subscriptions

Drive customers to experiment and fall in love with your product.

  • Free trials

    30, 60, or 90 Day free trials as well as discounted “paid trials.”

  • Freemium

    With automated or customer-driven conversion to a paid subscription.

  • Signup discount

    10%, 20%, 50% off the first 3, 6, or 12 months of a new subscription.

  • Free months

    1st month, first 3 months, or first 6 months free for new accounts.

  • Credits

    Apply $100, $500, $1000 credits to invoices for eligible new subscribers.

  • Cash back

    Rebate new customers 1%, 2% or 5% of qualifying fees paid for a new subscription.

  • Waived fees

    Offer implementation, setup, or integration at no cost for new users.

  • Free add-ons

    Waive charges for value added services during the initial contract term.

Reduce friction for growth

Upsells, cross-sells, and mid-contract changes

Drive expansion bookings throughout the contract lifecycle.

  • Add users

    Add more seats to “Per User” plans via a mid-contract change or according to pre-defined timelines outlined in contract terms.

  • Upgrade tiers

    Upgrade customers from lower to higher tier (e.g. “Enterprise”) packages at higher price points as customers exceed usage caps or desire expanded feature sets.

  • Additional products

    Cross-sell Bundles or multi-product discounts to grab higher share of wallet from existing accounts.

  • Price increases

    During the contract or upon renewal. Schedule percentage increases, apply fixed dollar amounts, or tie changes to benchmarks such as CPI.

infographic of business man climbing an arrow to the sky

Now that we're automating a lot of our invoicing, automating a lot of our AR and follow up for overdue payments, we're able to bring on more customers and not have to hire additional people to work those customers."

Evan FitzgeraldDirector of Finance, Paubox

Automate the order-to-revenue cycle

Connect to your CRM and accounting applications

Integrate Ordway subscription billing with the other applications in your front and back office.

CRM

  • New logo orders
  • Upsells & cross-sells
  • Renewals & cancellations

CPQ

  • Product catalog
  • Price schedules
  • Packaging configurations

Your product

  • Subscriber details
  • User lists and activity
  • Feature entitlements

Tax automation

  • Tax calculations
  • Threshold tracking
  • Exemption certificates

Accounting

  • Deferred and realized revenues
  • Invoices and payments
  • Accounts receivable

Payment processors

  • Cards, ACH, wires
  • Monthly auto pay
  • Remittance details
collage of CRM ERP tax and payments technology vendor logos

Frequently Asked Questions

What is subscription billing software?

Subscription billing is specifically designed to generate invoices for contracts with recurring fees.  It is different than traditional billing applications which are designed to invoice for one-time transactions such as orders.  For example, a subscription billing application is well suited to invoice a customer monthly who has purchased an annual contract for a SaaS application.  However, a traditional billing application is better suited to issue an invoice for a one-time purchase of a laptop.  Ordway’s subscription billing software will calculate the line item charges for each account, distribute the invoice electronically, and collect payments from the customer.  Learn more about subscription billing.

How does subscription billing software work?

To calculate the charges owed to a customer, Ordway collects the key information about the subscription from your CRM or e-commerce system.  Details about the products and packages, pricing and discounts, contract term and start date, payment terms and billing date are collected and then fed to the billing engine. Ordway will calculate the appropriate line items and then bill the customer on their desired frequency.  For example, we might bill once per year for annual contracts and monthly for pay-as-you-go plans.  Ordway can also calculate sales taxes, perform currency conversions, collect recurring payments, and send customers notifications about invoices.

Can Ordway help me experiment with new pricing models?

Yes, new products, pricing models, and promotion strategies can be quickly configured in Ordway then rolled out to your sales team or on a self-service website.  Many of our customers have found that the diverse range of pricing strategies that we support offers them flexibility to quickly adapt to changing market conditions and competitive dynamics.

What other pricing models does Ordway support?

In addition to subscription pricing, Ordway also supports usage-based, percentage, and one-time pricing models.  Many of our customers have hybrid models that use a combination of different pricing strategies for different products.  For example, a SaaS provider might charge a one-time implementation fee along with a three monthly fees including one that is fixed, one that is variable based upon usage, and one that is variable based upon the percentage dollar value processed.
Read more about usage-based pricing >>

What types of companies use Ordway’s subscription billing services?

Most of Ordway’s customers are technology-centric companies that are in rapid growth mode. Our customers span a wide variety of industries and business models. Examples include SaaS providers that automate sales, marketing, customer success, human resources, procurement, supply chain, and finance functions. We also have a number of cloud computing vendors that offer database, devops, IoT, machine learning, artificial intelligence, cybersecurity, and identity management functions. Ordway customers also include emerging leaders in the healthcare, retail, hospitality, transportation, and financial services industries.
View case studies >>

Can Ordway help collect payments from customers?

Yes, we can help with collections via card or bank transfer (ACH, wire) and check.  We integrate with a number of popular payment gateways including Stripe, Card Connect, and Exact Payments.  You can embed payment links in emails.  Customers can also setup auto-pay for recurring payments via card or bank transfer.  You can also offer customer’s a billing portal that they can use to pay on-demand.
Read more >>

Can Ordway calculate sales taxes?

Yes, Ordway can compute sales taxes and populate the appropriate charges on customer invoices. You can load rates and jurisdictions into Ordway’s native tax calculation engine or use a third-party application. We have pre-built integrations with specialized sales tax automation software from vendors such as Avalara and Anrok.

See the industry’s most flexible subscription billing software in action.