ARR/MRR, bookings, churn, and retention
SaaS KPI reporting
Report to private equity, venture capital, public shareholders, and board members
- Recurring revenue
- New bookings
- Expansions and contractions
- Net dollar retention
- Customer counts
New bookings
ACV, ASP, and more
Ordway provides turnkey reporting on key SaaS metrics for you to include in monthly flash reports, quarterly board packages, and annual reviews.
New bookings
Track bookings from new logo sales, renewals, upsells, and cross-sells in ACV, TCV, ARR, or MRR.
Contract dynamics
Understand trends in Average Selling Price, contract length, and discounts applied by the sales team.
Future cash flows
Understand the mix of annual contracts with upfront payments and pay-as-you-go customers billed monthly.
Revenue metrics
ARR/MRR New Expansions, Contractions
Ordway supports a wide range of recurring revenue models, including subscription, usage-based, and transaction pricing.
Recurring revenue
Report on ARR or MRR on a gross or net basis for new accounts and expansion bookings.
Growth rates
Analyze historical revenue growth rates. Generate future projections based upon contracted ARR and deferred revenue.
Business trends
Understand trial and freemium conversion rates. Study consumption dynamics of usage-based pricing models.
Raise Your Investor NPS
Optimize Your Investor Experience
Respond faster with higher data accuracy than you can achieve with spreadsheets.
Startup
Seed & Series A
Scale-up
Series B-C
Pre-IPO
Series D-E
Public
NASDAQ, NYSE, LSE
Exit
Strategic or financial
SaaS customer metrics
ARPA, customer counts and more
Ordway integrates directly with your CRM application to capture the pricing and payment details for new logo, upsell, and renewal contracts.
Customer counts
Track changes to the customer base including new logos, pending renewals, and churned accounts.
Top accounts
Report on your top 10 revenue-generating accounts and forecast based upon recent trends.
Customer segmentation
Filter by product line, geographic region, revenue band, and other firmographies.
Retention metrics
Net revenue retention, churn, and more
Ordway will help you to understand the revenue dynamics of your customer base with detailed metrics.
Single source of truth
Keep your finger on the pulse of the business
Finance, sales, and customer success data combined into a single view.
- New and existing customers
- Orders and subscriptions
- Products and prices
- Renewals and cancellations
- Billings and collections
Cash flow metrics
Billings, credits, and collections
Keep your finger on the pulse of short-term cash flows so you can plan to access lines of credit, leverage revenue financing, or start fundraising.
- Billings: Understand historical and future cash flow dynamics with reporting on past invoicing and future billing schedules.
- Collections: Analyze collection dynamics using data on failed payment transactions, delinquent accounts, and average days sales outstanding.
- Credits: Impacts of credits on revenue applied due to refunds, service level agreements, and contract terminations.
See Ordway’s SaaS metrics software in action.
