SaaS Metrics

Learn how SpaceX calculates the operating metrics for each of its product lines - Space, Connectivity (Starlink) and AI (Grok and X). Includes launches, mass-to-orbit, subscribers, ARPU, and nameplate compute draw.

Learn how business travel management leader, Navan, calculates and defines its SaaS metrics, including net revenue retention, gross bookings volume, payments volume, and active customer count.

Learn how data security leader calculates and defines its SaaS metrics including ARR, net revenue retention, gross revenue retention, LTV to CAC ratio, and product attach rates.

Real-world examples of SaaS churn rate calculations from leading companies like Zoom, ServiceNow, PagerDuty, Q2, and other public companies. Understand the different approaches taken to

Learn how e-commerce and fintech companies like Toast, Lightspeed, Bill.com, VTEX, and AvidXchange perform SaaS GMV calculations. Understand the different variables included in the calculation such as taxes, shipping, and refunds.

Remaining Performance Obligations, or RPOs, are a financial metric that measures backlog or the dollar value of revenue from signed customer contracts that have not yet been recognized on a company’s financial statements. It is…

15 examples of how SaaS companies perform customer cohort analysis. Includes real-world examples from leading companies like DataDog, Shopify, Dropbox, ZipRecruiter, UiPath, Appian.

Learn how SaaS companies define, calculate, and report product attach rates to investors. See examples from Salesforce.com, Hubspot, DataDog, Cloudflare, and other publicly traded companies.

Seven real-world examples of companies such as Salesforce, Hubspot, ServiceNow, and Snowflake. Learn how SaaS companies define RPOs and measure short-term and long-term contract backlog as well as RPO growth rates.