CFO Perspectives on Systems, Policies, and Controls to Report
ARR, LTV/CAC, Net Dollar Retention, and More
Discussion Topics:
The panel of SaaS and cloud finance leaders discuss:
- VC and PE Focus – How does the focus change as you grow from early-stage to late-stage and IPO?
- ARR/MRR – What are the different ways to calculate ARR? How do you put governance and policies in place?
- LTV & CAC – What should be the systems of record? CRM, accounting or Business Intelligence?
- Retention & Churn – What metrics are most important to track the health of the customer base? Net Revenue Retention? Gross Revenue Retention
- MQLs & Sales Pipeline – What to monitor in the pipeline? What are the operational challenges?
Webinar Panelists
Dan Fletcher
Chief Financial Officer
Planful
Marty Meyer
Chief Financial Officer
GAN Integrity
Tim Danser
Former VP of Finance
Respond Software
Sameer Gulati
CEO and Founder
Ordway
