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Expansion ARR

Expansion ARR is a SaaS metric used by investors and finance departments to measure how effective a company is at growing its existing customer base. Specifically, Expansion ARR measures the increase in annual recurring revenue from…

Steve KeiferDecember 24, 2024

Blog SaaS Metrics

Remaining Performance Obligations

Remaining Performance Obligations, or RPOs, are a financial metric that measures backlog or the dollar value of revenue from signed customer contracts that have not yet been recognized on a company’s financial statements. It is…

Steve KeiferDecember 8, 2024

business man and woman reviewing financial charts taped to a translucent window that is backlit

ARR Blog

New versus Expansion ARR Benchmarks

What mix of new versus expansion ARR should a SaaS company have? See benchmarks by revenue range from KeyBanc, Iconiq Capital, and OpenView Partners.

Steve KeiferNovember 11, 2024

financial chart with finger pointing to customer cohorts growing over time on dark blue background

Blog SaaS Metrics

SaaS Customer Cohort Analysis Examples

15 examples of how SaaS companies perform customer cohort analysis. Includes real-world examples from leading companies like DataDog, Shopify, Dropbox, ZipRecruiter, UiPath, Appian.

Steve KeiferOctober 18, 2024

Blog Subscription Management

Examples of PLG Self-Service Checkout Pages

Examples of how SaaS companies like Asana, Monday, Figma, and Canva optimize their product-led growth PLG self-service checkout to maximize conversions from free trials to paid plans.

Steve KeiferOctober 1, 2024

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Blog Recurring Payments

Recurring ACH Payments

How to set up recurring ACH payments for SaaS and subscriptions. Verify account ownership with microdeposits or a real-time bank connection. Enroll customers in auto pay during initial self-service checkout or via billing portal.

Max RosenbergSeptember 15, 2024

woman holding credit card and typing number into laptop

Blog Recurring Payments

Credit Card Payments for SaaS

Learn the customer benefits of using credit card payments for SaaS and the most common use cases including auto pay, buy online, and pay now. Understand the detailed steps required to capture card details and…

Max RosenbergAugust 20, 2024

business woman viewing financial charts on a monitor in dimly lit office

Blog SaaS Metrics

Product Attach Rates for SaaS Companies

Learn how SaaS companies define, calculate, and report product attach rates to investors. See examples from Salesforce.com, Hubspot, DataDog, Cloudflare, and other publicly traded companies.

Steve KeiferAugust 4, 2024

businessman with white shirt drawing bar chart and pie chart on white board

Blog SaaS Metrics

How SaaS Companies Define RPOs

Seven real-world examples of companies such as Salesforce, Hubspot, ServiceNow, and Snowflake. Learn how SaaS companies define RPOs and measure short-term and long-term contract backlog as well as RPO growth rates.

Steve KeiferJuly 20, 2024

aerial view of a business desk with hands on a keyboard, coffee, phone, and monitor

Blog SaaS Metrics

RPOs for Usage-Based Pricing

Learn how SaaS and cloud providers calculate RPOs for usage-based pricing by analyzing the quantitative and qualitative disclosures of four large publicly traded companies

Steve KeiferJune 24, 2024

The Ordway Blog

Recurring Themes

Expansion ARR

Remaining Performance Obligations

New versus Expansion ARR Benchmarks

SaaS Customer Cohort Analysis Examples

Examples of PLG Self-Service Checkout Pages

Recurring ACH Payments

Credit Card Payments for SaaS

Product Attach Rates for SaaS Companies

How SaaS Companies Define RPOs

RPOs for Usage-Based Pricing

See the industry’s most flexible billing and revenue automation platform in action.

Ordway Subscription Billing Software

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