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SaaS Customer Cohort Analysis Examples

15 examples of how SaaS companies perform customer cohort analysis. Includes real-world examples from leading companies like DataDog, Shopify, Dropbox, ZipRecruiter, UiPath, Appian.

Steve KeiferOctober 18, 2024

Blog Subscription Management

Examples of PLG Self-Service Checkout Pages

Examples of how SaaS companies like Asana, Monday, Figma, and Canva optimize their product-led growth PLG self-service checkout to maximize conversions from free trials to paid plans.

Steve KeiferOctober 1, 2024

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Blog Recurring Payments

Recurring ACH Payments

How to set up recurring ACH payments for SaaS and subscriptions. Verify account ownership with microdeposits or a real-time bank connection. Enroll customers in auto pay during initial self-service checkout or via billing portal.

Max RosenbergSeptember 15, 2024

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Blog Recurring Payments

Credit Card Payments for SaaS

Learn the customer benefits of using credit card payments for SaaS and the most common use cases including auto pay, buy online, and pay now. Understand the detailed steps required to capture card details and…

Max RosenbergAugust 20, 2024

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Blog SaaS Metrics

Product Attach Rates for SaaS Companies

Learn how SaaS companies define, calculate, and report product attach rates to investors. See examples from Salesforce.com, Hubspot, DataDog, Cloudflare, and other publicly traded companies.

Steve KeiferAugust 4, 2024

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Blog SaaS Metrics

How SaaS Companies Define RPOs

Seven real-world examples of companies such as Salesforce, Hubspot, ServiceNow, and Snowflake. Learn how SaaS companies define RPOs and measure short-term and long-term contract backlog as well as RPO growth rates.

Steve KeiferJuly 20, 2024

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Blog SaaS Metrics

RPOs for Usage-Based Pricing

Learn how SaaS and cloud providers calculate RPOs for usage-based pricing by analyzing the quantitative and qualitative disclosures of four large publicly traded companies

Steve KeiferJune 24, 2024

Two business people looking at a laptop and a financial chart with Expansion ARR with a window and city scape in the background

Blog SaaS Metrics

Five Ways to Grow Expansion ARR

Grow expansion ARR and improve your net retention with five upsells and cross-sell strategies - add seats, increase prices, grow usage

Steve KeiferMay 19, 2024

black calculator on a work desk with blank piece of paper, glasses, and pen

Blog Recurring Payments

Credit Card Surcharges on SaaS Invoices

Paying too much in credit card fees to your payment gateway? Learn how to passthrough fees to your customers with credit card surcharges on your invoices.

Max RosenbergMay 8, 2024

accounts receivable staff typing a dunning email to a customer

Accounts Receivable Blog

How to Get Faster Responses to Dunning Emails

Learn seven strategies to get faster responses to dunning emails from customers with overdue payments. Experiment with alternate to/from, subject lines, and formats.

Max RosenbergApril 3, 2024

The Ordway Blog

Recurring Themes

SaaS Customer Cohort Analysis Examples

Examples of PLG Self-Service Checkout Pages

Recurring ACH Payments

Credit Card Payments for SaaS

Product Attach Rates for SaaS Companies

How SaaS Companies Define RPOs

RPOs for Usage-Based Pricing

Five Ways to Grow Expansion ARR

Credit Card Surcharges on SaaS Invoices

How to Get Faster Responses to Dunning Emails

See the industry’s most flexible billing and revenue automation platform in action.

Ordway Subscription Billing Software

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