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SaaS Tech Leader to Drive Innovation in Order-to-Revenue Applications Market

Ordway, the billing and revenue automation platform for scaling companies, announced today that Subbu Venkiteswaran joined its executive team as the new Senior Vice President of Product and Engineering. Subbu has over 30 years of experience developing business applications at some of the world’s most respected software vendors, technology consultancies, and financial institutions.

Subbu Venkiteswaran Head of R&D at Ordway

Prior to Ordway, Subbu was the Senior Vice President of Engineering for Applications at Apttus, a leader in the Quote-to-Cash (QTC) market that recently merged with Conga. As the fifth employee at Apttus, he helped the company grow from its initial stages to a $2B market-leader servicing hundreds of the world’s largest organizations. Earlier in his career Subbu worked in various software engineering and technical project management roles at Tata Consulting Services, Bank of America, and Nextance.

As Senior Vice President of Product and Engineering, Subbu will have responsibility for the product management, engineering, information technology, security, and compliance functions at Ordway. His priorities will be growing the organization to add technical depth in functions such as business intelligence and ERP integration as well as domain expertise in areas such as recurring payment processing, revenue recognition, and accounts receivable automation.

“Subbu brings a wealth of relevant product and technical expertise to Ordway, from his decades of building middle office and financial applications at leading technology providers,” said Sameer Gulati, Founder and CEO of Ordway. “We are thrilled to have him leading our global team, as we continue to disrupt the order-to-revenue market with a platform that eliminates all the complexities of traditional billing systems.”


Ordway: Ordway is a billing and revenue automation platform that is specifically designed for today’s innovative, technology-centric business models. With Ordway you can automate billing, revenue recognition, and investor KPIs for recurring revenue from subscriptions or usage-based pricing models.