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Experienced SaaS and Cloud Leader to Help Expand Market Share in Fast Growing Enterprise Fintech Sector

Ordway, the billing and revenue automation platform for scaling companies, announced today that Steve Keifer has joined its leadership team as the Chief Marketing Officer.  Steve brings extensive experience in brand development, demand generation, and category strategy, having led marketing organizations at four different SaaS and cloud providers over the past 10 years – including several which achieved hyper-growth and significant valuation increases.

In his roles at LeaseAccelerator, OpenText, and GXS, Steve has developed a broad range of experience with technology solutions to automate financial business processes such as procure-to-pay, order-to-cash, and record-to-report. Over the past 15 years, he has work closely with both corporate finance organizations and financial institutions in areas such as B2B payments, electronic invoicing, cash management, financial reporting, and supply chain.

As Chief Marketing Officer, Steve will focus on expanding Ordway’s share of the rapidly growing recurring billing and revenue automation market by using digital marketing programs to attract and retain customers.  Additionally, he will focus on establishing Ordway as a thought leader in the Fintech community by publishing educational resources and organizing customer communities that help finance leaders understand best practices for tackling subscription billing, revenue recognition, accounts receivable, and SaaS Metrics.

“I am excited to partner with Steve as we reinvent this category and usher in a new wave of innovation to the financial applications market,” said Sameer Gulati, Founder and CEO of Ordway. “His extensive experience in the Fintech space and successful track record with high-growth startups provide him with the ideal background needed to lead Ordway’s marketing organization as we continue to scale our operations.”


Ordway: Ordway is a billing and revenue automation platform that is specifically designed for today’s innovative, technology-centric business models. With Ordway you can automate billing, revenue recognition, and investor KPIs for recurring revenue from subscriptions or usage-based pricing models.