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Ordway Leadership

Steve Keifer

Chief Marketing Officer

About Steve

As Chief Marketing Officer, Steve has responsibility for Ordway’s growth strategy, demand generation, and brand development programs, which are designed to expand the company’s market share in the SaaS, cloud, fintech, AI, and IoT segments. Additionally, he has responsibility for Ordway’s research practice which publishes thought leadership studies on pricing strategies, subscription management, and billing strategies for recurring revenue business models.

Steve brings extensive experience in high tech marketing, having led marketing organizations at four different SaaS and cloud providers over the past 10 years – including several which achieved hyper growth and significant valuation increases. In his roles at LeaseAccelerator, OpenText, and GXS, Steve has developed a broad range of experience with technology solutions to automate financial business processes such as procure-to-pay, order-to-cash, and record-to-report. Over the past 15 years, he has work closely with both corporate finance organizations and financial institutions in areas such as B2B payments, electronic invoicing, cash management, supply chain finance, and financial reporting.

Steve is also the author of a book on the Information Supply Chain and the Bantrr marketing blog.

Recent Speaking Engagements

Recent News

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ARR – More Complex than You Think

ARR (Annual Recurring Revenue) is the SaaS and cloud industry's most important metric, but do you really know how to calculate it? Learn the three different approaches that SaaS and cloud companies take.
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Ordway Launches Usage-Based Pricing Online Guide

Ordway analyzed the strategies of several hundred cloud companies to develop an online guide to usage-based pricing, an educational resource for finance, product, and operations pros.
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Ordway Publishes Research Study on how SaaS and Cloud Companies Calculate and Report on ARR

The Ordway Research team conducted a study on how 125 publicly traded SaaS and cloud companies listed on US markets calculate and report on ARR (Annual Recurring Revenue).