SaaS Metrics

Total Contract Value (TCV) is the full expected revenue from a single customer contract over its entire term, including recurring subscription fees, one-time charges, and estimated variable fees. It's the number that tells you exactly…

EV/NTM is a forward-looking valuation metric that compares a company's Enterprise Value to its projected financial results—typically revenue or EBITDA—for the Next Twelve Months. For SaaS companies, where growth often outpaces profitability, this multiple has…

Learn how SpaceX calculates the operating metrics for each of its product lines - Space, Connectivity (Starlink) and AI (Grok and X). Includes launches, mass-to-orbit, subscribers, ARPU, and nameplate compute draw.

Learn how business travel management leader, Navan, calculates and defines its SaaS metrics, including net revenue retention, gross bookings volume, payments volume, and active customer count.

Learn how data security leader calculates and defines its SaaS metrics including ARR, net revenue retention, gross revenue retention, LTV to CAC ratio, and product attach rates.

Real-world examples of SaaS churn rate calculations from leading companies like Zoom, ServiceNow, PagerDuty, Q2, and other public companies. Understand the different approaches taken to

Learn how e-commerce and fintech companies like Toast, Lightspeed, Bill.com, VTEX, and AvidXchange perform SaaS GMV calculations. Understand the different variables included in the calculation such as taxes, shipping, and refunds.

Remaining Performance Obligations, or RPOs, are a financial metric that measures backlog or the dollar value of revenue from signed customer contracts that have not yet been recognized on a company’s financial statements. It is…

15 examples of how SaaS companies perform customer cohort analysis. Includes real-world examples from leading companies like DataDog, Shopify, Dropbox, ZipRecruiter, UiPath, Appian.