Research

Seven real-world examples of companies such as Salesforce, Hubspot, ServiceNow, and Snowflake. Learn how SaaS companies define RPOs and measure short-term and long-term contract backlog as well as RPO growth rates.

Learn how SaaS and cloud providers calculate RPOs for usage-based pricing by analyzing the quantitative and qualitative disclosures of four large publicly traded companies

There are more different names for net revenue retention metrics than there are flavors of Baskin Robbins ice cream. See the most commonly used terms public SaaS companies use for retention metrics.

SaaS gross revenue retention calculation examples from 10 publicly traded companies including Workday, DataDog, and Crowdstrike. Learn how each defines and reports on GRR.

20 Ways that SaaS companies can improve net revenue retention. Assign ownership for NRR. Attack root causes of churn. Execute upsells and cross-sell campaigns with Customer Success teams.

Learn how different public SaaS companies define, calculate, and report on ARR (annual recurring revenue). Real-world examples from Dropbox, Hubspot, Freshworks, Wix, and others.

Learn the five types of ARR segment reporting used by publicly traded SaaS companies - product line, customer revenue, vertical industry, deployment model, and employee count.