Net Revenue Retention

Discover what Net Revenue Retention actually measures, why SaaS companies use so many names for it, and how investors interpret NRR to assess growth, expansion, and churn.

There are more different names for net revenue retention metrics than there are flavors of Baskin Robbins ice cream. See the most commonly used terms public SaaS companies use for retention metrics.

Learn what gross revenue retention is and why it is important to investors. Understand the difference between gross and net revenue retention?

20 Ways that SaaS companies can improve net revenue retention. Assign ownership for NRR. Attack root causes of churn. Execute upsells and cross-sell campaigns with Customer Success teams.