SaaS Metrics

Real-world examples of SaaS churn rate calculations from leading companies like Zoom, ServiceNow, PagerDuty, Q2, and other public companies. Understand the different approaches taken to

Learn how e-commerce and fintech companies like Toast, Lightspeed, Bill.com, VTEX, and AvidXchange perform SaaS GMV calculations. Understand the different variables included in the calculation such as taxes, shipping, and refunds.

Remaining Performance Obligations, or RPOs, are a financial metric that measures backlog or the dollar value of revenue from signed customer contracts that have not yet been recognized on a company’s financial statements. It is…

15 examples of how SaaS companies perform customer cohort analysis. Includes real-world examples from leading companies like DataDog, Shopify, Dropbox, ZipRecruiter, UiPath, Appian.

Learn how SaaS companies define, calculate, and report product attach rates to investors. See examples from Salesforce.com, Hubspot, DataDog, Cloudflare, and other publicly traded companies.

Seven real-world examples of companies such as Salesforce, Hubspot, ServiceNow, and Snowflake. Learn how SaaS companies define RPOs and measure short-term and long-term contract backlog as well as RPO growth rates.

Learn how SaaS and cloud providers calculate RPOs for usage-based pricing by analyzing the quantitative and qualitative disclosures of four large publicly traded companies

Grow expansion ARR and improve your net retention with five upsells and cross-sell strategies - add seats, increase prices, grow usage

SaaS gross revenue retention calculation examples from 10 publicly traded companies including Workday, DataDog, and Crowdstrike. Learn how each defines and reports on GRR.