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Revenue, Reach, and Retention

Sameer Gulati, Ordway’s Founder and CEO, is a former Chief Product Officer with 20 years of experience launching products for some of the world’s largest CFO Tech companies including Zuora, Workday, and Sage Intacct.  At SaaStock Remote, he presented on a simple, “Three Rs” framework.

Product Managers can use 3Rs to balance how a roadmap item impacts revenue, the possible reach of a feature to new customers, and how it affects your current customer base. We’ll explore real-world examples on how to translate this framework from theory to reality.

This workshop was most recently conducted at the SaaStock Remote event, and is based on an article Sameer wrote for Business 2 Community entitled How Leading Product Led to CEO: The Three Rs.

Topics covered in this workshop:

  • Potential pitfalls of following hierarchy or the loudest voice
  • Examples of how roadmap items impact Revenue, Reach, and Retention
  • Overview of the 3Rs Worksheet resource