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Ordway podcast preview image with photo of Brian Parks CEO of Bigfoot CapitalPodcast

Brian Parks CEO of Bigfoot Capital Interview

Brian Parks, Co-Founder and CEO of Bigfoot Capital discusses the pros and cons of different capital structures for B2B SaaS companies.  He explores the tradeoffs between selling equity to venture capital firms and using venture…
Ordway
January 24, 2025
Cover of How SaaS Free Trials Work ebook with an illustration of a laptop showing a registration form on a blue backgroundWhite Papers

How SaaS Free Trials Work

Best practices for setting up SaaS free trials that convert. Explains each step in the process from the initial registration and plan selection to the payment method capture and checkout process.
Ordway
October 12, 2024
businessman with white shirt drawing bar chart and pie chart on white boardBlogMetrics

How SaaS Companies Define RPOs

Seven real-world examples of companies such as Salesforce, Hubspot, ServiceNow, and Snowflake. Learn how SaaS companies define RPOs and measure short-term and long-term contract backlog as well as RPO growth rates.
Ordway
July 20, 2024
aerial view of a business desk with hands on a keyboard, coffee, phone, and monitorBlogMetrics

RPOs for Usage-Based Pricing

Learn how SaaS and cloud providers calculate RPOs for usage-based pricing by analyzing the quantitative and qualitative disclosures of four large publicly traded companies
Ordway
June 24, 2024