Real-world examples of SaaS churn rate calculations from leading companies like Zoom, ServiceNow, PagerDuty, Q2, and other public companies. Understand the different approaches taken to
Learn how e-commerce and fintech companies like Toast, Lightspeed, Bill.com, VTEX, and AvidXchange perform SaaS GMV calculations. Understand the different variables included in the calculation such as taxes, shipping, and refunds.
Brian Parks - CEO and founder of Bigfoot Capital discusses the pros and cons of debt vs equity for B2B SaaS companies. He explains the process for issuing debt and the financial statements reviewed for…
Best practices for setting up SaaS free trials that convert. Explains each step in the process from the initial registration and plan selection to the payment method capture and checkout process.
Learn how to optimize self-service checkout for PLG SaaS companies. Best practices for guided plan selection, shopping cart presentation, payment method capture, and post-checkout confirmation.
Seven real-world examples of companies such as Salesforce, Hubspot, ServiceNow, and Snowflake. Learn how SaaS companies define RPOs and measure short-term and long-term contract backlog as well as RPO growth rates.
We reviewed 135 SaaS, cloud, AI, and fintech providers on the NYSE and NASDAQ to understand the different ways that publicly traded companies calculate Net Revenue Retention.
Learn how SaaS and cloud providers calculate RPOs for usage-based pricing by analyzing the quantitative and qualitative disclosures of four large publicly traded companies
Learn seven strategies to get faster responses to dunning emails from customers with overdue payments. Experiment with alternate to/from, subject lines, and formats.