What is the Rule of 40 in SaaS?
![financial chart with finger pointing to customer cohorts growing over time on dark blue background]()
What is the Rule of 40 in SaaS? Introduction In the SaaS world, every leadership team faces the same relentless dilemma: should you chase aggressive growth or focus on profitability? It’s a balancing act that…
OrdwayJune 24, 2025
