Ordway Announces Expanded Quote-To-Cash Automation For HubSpot CRM

Ordway’s expanded integration can automate the sales-to-finance handoff throughout the full customer lifecycle, including managing deals with:

• Late Stage Prospects – With Ordway’s adapter, HubSpot users can create sales quotes to send to prospective customers and collect digital signatures.  Once signed, Ordway can automatically convert the quote into a sales order or subscription, then initiate billing.

• New Customers – For new accounts marked as “closed won,” Ordway can capture the products, pricing, discounts, contract terms, and payment schedule from HubSpot automatically, then use the details to generate the initial invoice.

• Expansions to Existing Accounts – As upsells and cross-sell deals are closed in HubSpot, Ordway can automatically capture the details and then issue new invoices with prorated charges, credits, or payment schedule adjustments.

• Renewals for Existing Accounts – As contract extensions and renewals are signed and closed won in HubSpot, Ordway can automatically update the accounts with price changes, product additions, and revised payment terms, then generate a new invoice.

Ordway can also process cancellations initiated within HubSpot CRM.

With the new bidirectional sync, account executives and customer success managers (CSMs) can now gain a 360-degree view of the customer in HubSpot CRM that includes a broader range of details, such as:

• Billing Information – Current account balances, open invoices, and payment history.  Billing data is helpful to inform decisions about upcoming renewal negotiations and to track sales commissions tied to collection activity.

• Usage Data – For customers with consumption-based pricing, including overages and metered activity.  Usage data helps CSMs better understand adoption patterns, enabling them to identify upsell and early renewal opportunities.