New Out-of-Home Advertising Campaign to Educate Market on Alternative Options for Recurring Billing and Subscription Management
WASHINGTON – October 1st, 2025 – Ordway, the finance platform for innovative business models, today launched a new billboard advertising campaign on US-101, the main commuter corridor for Silicon Valley startups. The out-of-home advertising campaign is aimed at educating buyers at high-growth, technology-centric companies about the alternative options that exist to the traditional legacy billing systems that buyers are accustomed to.
Billing is the heartbeat of every business. Billing software converts customer contracts into cash flow that is used to fund day-to-day operations. Payments collected through billing are used to fund employee salaries, cloud computing fees, and monthly office leases. Despite billing’s critical role in every company’s operations, most commercial software applications fall far short of expectations. Billing software applications are notoriously complicated to implement, typically requiring a small army of consultants to deploy. Most projects are not only delayed, they are significantly over budget. They are error-prone, calculating incorrect amounts for line item charges and failing to bill for changes to services creating revenue leakage.
“How many times have you heard someone comment on how much they love their billing system? The answer is never, because everyone hates theirs.” said Sameer Gulati, founder and CEO of Ordway. “Modern tech companies deserve better. AI companies shouldn’t have to suffer with pre-iPhone era billing applications. If you are struggling with your current system we’d love to show you how Ordway can help to solve your impossible billing challenges.”
AI-era software and technology companies sell through a mix of product-led and sales-led growth motions using both subscription and usage-based pricing models to monetize their intellectual property. Finance teams need billing systems that can stream real-time consumption data directly from an AI application and convert it into recognized revenue and customer invoices in a fully automated cycle. Ordway was designed with these types of real-time, AI-centric, hybrid GTM models.
Ordway’s advertising campaign is timed to synchronize with the company’s new AI-powered billing and revenue management features which include the recently announced data abstraction agent for customer contracts and additional products to be released in the coming months.
About Ordway
Ordway is a billing and revenue management platform designed for today’s innovative, technology-centric business models. Hundreds of AI, SaaS, cloud, and subscription businesses use Ordway to automate the quote-to-cash cycle with self-service checkout, subscription management, usage-based billing, revenue recognition, and investor reporting.
Media Contact:
Ronjini Joshua
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Ordway@thesilvertelegram.com
