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Churn Rate stock ticker with blue and orange lights in backgroundCGlossary

Churn Rate

Learn what churn rate means in subscriptions and SaaS. Understand types of churn, how to calculate it, and benchmarks for customer and revenue retention. Improve churn with data-driven strategies.
Ordway
September 12, 2025
What Is New ARR? stock ticker with blue and orange lights in backgroundGlossaryN

What Is New ARR?

What It Means (Simple Explanation) New ARR (New Annual Recurring Revenue) refers to the annual recurring revenue generated exclusively from newly acquired customers during a specific period. It excludes changes to existing customer accounts, including…
Ordway
August 28, 2025
What Is Proration? What is Churn Rate?GlossaryP

What Is Proration?

What It Means (Simple Explanation) Proration (also known as prorated billing) is the practice of adjusting the charges a customer owes when there is a change to their contract during a billing cycle. Examples of…
Ordway
August 28, 2025
ARR Movements stock ticker with blue and orange lights in backgroundAGlossary

ARR Movements

Simple Explanation ARR movements track the changes in a company’s Annual Recurring Revenue over time. These changes come from new bookings, renewals, expansions, contractions, and churn. Each movement affects ARR in a different direction, and…
Ordway
August 13, 2025