The quote-to-cash (QTC) process encompasses every financial interaction from initial quote generation to final payment collection and renewal, extending far beyond the initial sale.
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Pricing Models and Contract Structures
Our subscription billing platform supports a wide variety of pricing, promotion, and contract structures for new customer acquisition and expansion
Pricing models
Per user per month, multiple tiers, and all the other popular subscription billing models.
Promotion strategies
Free trials, freemium as well as discounts, credits, cash back and waivers.
Payment frequencies
Annual pay-in advance, pay-as-you-go (month-to-month), or quarterly installments.
Mid-contract changes
Prorated charges for new line items, price changes, and contract term extensions.
Integrations
Connect to CRM, CPQ, sales tax, payment processors, general ledger and ERP vendors.
Subscription pricing models
Monthly billing or annual prepaid models
Ordway supports all the popular subscription pricing models – flat rate, per user, multi-tiered, and stair step, as well as hybrid combinations.
Per user per month
Ordway Subscription billing product supports a wide variety of “per user” pricing models:
- Licensed users – everyone with a login
- Monthly active users (e.g. logged in 1x per month)
- Ranges of users (e.g. 1-10 for $100/mo, 11-20 for $200/mo…)
- Waves of users – scheduled to on-board at different times
- Tiered + user (e.g. Pro, Business, Enterprise per user per month)
Good-Better-Best pricing
Ordway’s subscription billing software supports 2, 3, or N tiers of packages with progressive feature sets and entitlements and pricing models such as:
- Features – progressively “good,” “better,” “best”
- Users – unlimited or per user per month fees
- Usage – unlimited or monthly allowances per tier
- Hybrid Combinations – of all of the above
Get a Demo
See Ordway’s subscription billing software in action. Schedule a 30-minute Ordway demo with one of our sales engineers.
Subscription Management
Sales-Led Growth or Product-Led Growth
Embed Ordway subscription management workflows into your website or SaaS application. Acquire new customers online or grow existing accounts.
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New customers
Offer new customers a self-service option to purchase paid subscription plans without speaking to a sales rep. Enable users to select the preferred package/tiers, provide payment details, and complete registration.
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Upgrades
Allow existing customers to upgrade their plan or add new products to their account using a self-service motion. Offer in-app subscription management to add more users or upgrade from one tier to the next (good -> better).
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Renewals
Offer customers a self-service option for managing renewals within your SaaS product/application. Allow customers to view upcoming renewals, accept price changes, or opt-in to new contract terms.
Scale revenue with flexible subscription billing software
Future proof your billing to adapt to changes in pricing, packaging, and processes as your business expands and market dynamics evolve. Ordway’s subscription billing enables flexibility to accommodate:
- Product launches
New pricing and packaging models
- International expansion
New currencies and tax jurisdictions.
- Distribution channels
Consolidated billing and custom pricing
- Mergers & acquisitions
Additional CRM and ERP integrations
New customer acquisition strategies
Mix and match different promotional strategies to drive new customer conversion to paid subscriptions. Drive customers to experiment and fall in love with your product.
With Ordway subscription billing you can offer:
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Free trials
30, 60, or 90 Day free trials as well as discounted “paid trials.”
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Freemium
With automated or customer-driven conversion to a paid subscription.
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Signup discount
10%, 20%, 50% off the first 3, 6, or 12 months of a new subscription.
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Free months
1st month, first 3 months, or first 6 months free for new accounts.
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Credits
Apply $100, $500, $1000 credits to invoices for eligible new subscribers.
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Cash back
Rebate new customers 1%, 2% or 5% of qualifying fees paid for a new subscription.
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Waived fees
Offer implementation, setup, or integration at no cost for new users.
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Free add-ons
Waive charges for value added services during the initial contract term.
Upsells, Cross-Sells, and Early Renewals
Lower the friction associated with mid-contract changes to drive more expansion bookings throughout the contract lifecycle.
With Ordway subscription billing it is easy to:
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Add users
Add more seats to “Per User” plans via a mid-contract change or according to pre-defined timelines outlined in contract terms.
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Upgrade tiers
Upgrade customers from lower to higher tier (e.g. “Enterprise”) packages at higher price points as customers exceed usage caps or desire expanded feature sets.
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Additional products
Cross-sell Bundles or multi-product discounts to grab higher share of wallet from existing accounts.
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Price increases
During the contract or upon renewal. Schedule percentage increases, apply fixed dollar amounts, or tie changes to benchmarks such as CPI.
”Now that we're automating a lot of our invoicing, automating a lot of our AR and follow up for overdue payments, we're able to bring on more customers and not have to hire additional people to work those customers."
Evan FitzgeraldDirector of Finance, Paubox
CRM and Accounting Integration
Integrate Ordway subscription billing software with Salesforce, Hubspot, Quickbooks, Stripe, Avalara, and more.
CRM
- New logo orders
- Upsells & cross-sells
- Renewals & cancellations
CPQ
- Product catalog
- Price schedules
- Packaging configurations
Your product
- Subscriber details
- User lists and activity
- Feature entitlements
Tax automation
- Tax calculations
- Threshold tracking
- Exemption certificates
Accounting
- Deferred and realized revenues
- Invoices and payments
- Accounts receivable
Payment processors
- Cards, ACH, wires
- Monthly auto pay
- Remittance details
Ordway Subscription Billing Software – FAQs
What is Subscription billing software?
Subscription billing is specifically designed to generate invoices for contracts with recurring fees. It is different than traditional billing applications which are designed to invoice for one-time transactions such as orders. For example, a subscription billing application is well suited to invoice a customer monthly who has purchased an annual contract for a SaaS application. However, a traditional billing application is better suited to issue an invoice for a one-time purchase of a laptop. Ordway’s subscription billing software will calculate the line item charges for each account, distribute the invoice electronically, and collect payments from the customer. Learn more about subscription billing.
How does subscription billing engine work?
To calculate the charges owed to a customer, Ordway collects the key information about the subscription from your CRM or e-commerce system. Details about the products and packages, pricing and discounts, contract term and start date, payment terms and billing date are collected and then fed to the billing engine. Ordway will calculate the appropriate line items and then bill the customer on their desired frequency. For example, we might bill once per year for annual contracts and monthly for pay-as-you-go plans. Ordway can also calculate sales taxes, perform currency conversions, collect recurring payments, and send customers notifications about invoices.
Can Ordway help me experiment with new pricing models?
Yes, new products, pricing models, and promotion strategies can be quickly configured in Ordway then rolled out to your sales team or on a self-service website. Many of our customers have found that the diverse range of pricing strategies that we support offers them flexibility to quickly adapt to changing market conditions and competitive dynamics.
What other pricing models does Ordway support?
In addition to subscription pricing, Ordway also supports usage-based, percentage, and one-time pricing models. Many of our customers have hybrid models that use a combination of different pricing strategies for different products. For example, a SaaS provider might charge a one-time implementation fee along with a three monthly fees including one that is fixed, one that is variable based upon usage, and one that is variable based upon the percentage dollar value processed.
What types of companies use Ordway’s subscription billing services?
Most of Ordway’s customers are technology-centric companies that are in rapid growth mode. Our customers span a wide variety of industries and business models. Examples include SaaS providers that automate sales, marketing, customer success, human resources, procurement, supply chain, and finance functions. We also have a number of cloud computing vendors that offer database, devops, IoT, machine learning, artificial intelligence, cybersecurity, and identity management functions. Ordway customers also include emerging leaders in the healthcare, retail, hospitality, transportation, and financial services industries.
Can Ordway help collect payments from customers?
Yes, we can help with collections via card or bank transfer (ACH, wire) and check. We integrate with a number of popular payment gateways including Stripe, Card Connect, and Exact Payments. You can embed payment links in emails. Customers can also setup auto-pay for recurring payments via card or bank transfer. You can also offer customer’s a billing portal that they can use to pay on-demand.
Can Ordway calculate sales taxes?
Yes, Ordway can compute sales taxes and populate the appropriate charges on customer invoices. You can load rates and jurisdictions into Ordway’s native tax calculation engine or use a third-party application. We have pre-built integrations with specialized sales tax automation software from vendors such as Avalara and Anrok.
Additional FAQs — Based on 100+ Implementations
With our experience helping hundreds of SaaS companies implement subscription billing software, we’ve turned that knowledge into focused FAQs. Each page answers the most common questions customers ask as they scale revenue operations.
These FAQs map directly to the core product features of our Subscription Billing Software: Product Catalog, Pricing Models, Promotions, Discounts & Coupons, Sales Tax Integrations, Invoice Templates, Subscription Management, Milestone Billing, and Billing Adjustments & Prorations.
See the industry’s most flexible subscription billing software in action.
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