SaaS Finance and Accounting Platform Recognized for Leadership in SMB Segments
WASHINGTON – June 26, 2025 – Ordway, the finance platform for innovative business models, was recognized in G2’s Summer 2025 reports for market leadership in subscription management, usage-based billing, and revenue management software. The company received over 15 badges in the latest G2 vendor reviews, which are based on real-world feedback from software users as well as market presence factors.
Ordway’s suite of Subscription Management, Subscription Billing, and Subscription Revenue Management products received high marks. All three were voted the subscription software that G2 users were “Most Likely to Recommend.” All three were also listed as “High Performers” in the Mid-Market and Small Business segments as well as being recognized for “Best Support” and “Best Meets Requirements.”
In one of Ordway’s most recent G2 reviews, the company was recognized for “great implementation and service” by Alec Davis, senior vice president of acquisitions at BetterCarPeople, who added, “The entire team is super-responsive and accommodating. They take time to really understand use cases and build our instance exactly as we needed it to operate.”
- New Customer Acquisition – New users can purchase subscription plans directly from a SaaS provider’s website as well as upgrade from freemium and free trial plans within the application.
- Expansions and Upgrades – Existing customers can manage their products and plans online, including adding users, upgrading tiers, and purchasing more credits in a self-service manner.
- Renewals and Retention – Accounts with upcoming contract renewals can review changes to pricing, products, and contract terms online without the aid of a customer success manager.
- Self-Service Billing Portal – Users can check account balances, download historical invoices, update payment methods and change billing contacts.
“As more B2B SaaS companies adopt product-led growth strategies, the importance of strong subscription management capabilities has significantly increased. Business customers expect that they can now purchase, upgrade, and renew complex software applications using a self-service motion without having to talk to anyone at the vendor,” said Subbu Venkiteswaran, senior vice president of r&d and operations. “Ordway’s made significant investments in our self-service capabilities over the past few years and it is an honor to receive the recognition from users and G2 for our strengths in these areas.”
Inclusion in G2’s Grid Reports is based on a combination of user reviews for customer satisfaction factors, such as ease of use, quality of support, and product requirement fulfillment, as well as market presence factors, including company size, social signals, market share, and review volume. To receive a G2 badge, a company’s product needs to rank in the Leader or High Performer quadrants of the Grid Report.
Ordway’s list of G2 badges in Summer 2025 included:
Subscription Management Software
- Best Results – Mid-Market
- Best Meets Requirements – Mid-Market
- Most Likely to Recommend – Mid-Market
- Best Support – Mid-Market
- Easiest to Do Business With – Mid-Market
- Highest User Adoption – Mid-Market
- High Performer – Mid-Market
- Momentum Leader
- High Performer – Americas, Mid-Market, Small Business
Subscription Revenue Management Software
- Best Results – Mid-Market
- Best Meets Requirements – Mid-Market
- Best Usability – Mid-Market
- Most Likely to Recommend – Mid-Market
- Best Support – Mid-Market
- High Performer – Americas, Mid-Market, Small Business
Subscription Billing Software
- Best Meets Requirements – Mid-Market
- Most Likely to Recommend – Mid-Market
- Best Support – Mid-Market
- Highest User Adoption – Mid-Market
- High Performer – Mid-Market
- Momentum Leader
- High Performer – Mid-Market, Small Business
Ordway also received high marks for its usage-based billing software.
Ordway is a billing and revenue automation platform for today’s innovative, technology-centric business models. With Ordway, you can automate billing, revenue recognition, and investor KPIs for recurring revenue from subscriptions or usage-based pricing models. Using Ordway reduces your dependency on spreadsheets and manual processes, enabling you to run a leaner finance organization. But it’s not just about cost savings, Ordway generates more accurate billing and KPI reporting that your customers and investors will love.
