---
title: "Sales Finance Alignment"
description: "Break down silos. Learn how top SaaS companies align Sales & Finance on growth, profit & cash. Watch the replay + get the alignment framework."
url: "https://ordwaylabs.com/resources/webinar-replay/sales-finance-alignment/"
type: "Post"
publisher: "Ordway"
language: "en-US"
published: "2023-07-14T13:54:12+00:00"
updated: "2025-10-17T13:12:31+00:00"
author: "Steve Keifer"
categories:
  - "Billing"
  - "Webinar Replay"
---

# Sales Finance Alignment

## How to Align CFOs and CROs on the need for Growth, Profit, and Cash Flow

### SaaS and Cloud Finance Leaders Series

It will be a challenging year as the economic downturn drags into a second year with no end in sight. Go-to-market teams will be expected to drive top-line growth with new bookings and customer expansion, but with fewer resources and less budget. Achieving the right balance of growth, efficiency, and cash flow will require alignment across the management team, particularly between sales and finance.

### Topics covered:

Attend this expert panel to hear leads from SaaS finance, sales, and rev ops teams discuss challenges such as:

* **Customer Needs** – How to respond to customers requesting higher discounts, more flexible payment terms, and contract downgrades.
* **Sales Incentives** – How to modify compensation plans that keep top sales talent motivated and engaged, but within desired budget parameters.
* **Accelerating Collections** – How to work together to ensure timely collection of receivables from customers who are taking longer to pay.

**Speakers include:**

* [John Young, Chief Financial Officer](https://www.linkedin.com/in/john-young-047a67/) at MBS Highway
* [Kiran Hebbar, Chief Financial Officer](https://www.linkedin.com/in/kiranhebbar/) at Alloy
* [Matt Gahr, Chief Revenue Officer](https://www.linkedin.com/in/mattgahr/) at Spiff
* [Steve Keifer, CMO, Ordway](/company/leadership/steve-keifer-cmo-ordway/) (moderator)

Hosted by our partner:

![partner logo](/wp-content/uploads/2023/07/sales-compensation-transparent-300x150-1.jpg)

[Play Video](https://vimeo.com/845146193)![abstract image of hand touching apps on smartphone screen on dark background](/wp-content/uploads/2023/07/sales-finance-alignment-webinar-preview-800x570-1.jpg)

## About Ordway

Ordway is an all-in-one billing and revenue automation platform for growing B2B SaaS companies, typically from post-Series A to pre-IPO. It combines [Subscription Invoicing](/products/subscription-invoicing-software/), [Recurring Billing](/products/recurring-billing-software/), [Metered Billing](/products/metered-billing-software/), [SaaS Billing](/lp/ordway-saas-billing/), [SaaS Accounting](/products/saas-accounting-software/) and [AI-Powered Revenue Management](/products/ai-powered-revenue-management/) to automate complex pricing models, streamline revenue recognition and accelerate the financial close.