---
title: "SaaS Triple Play"
description: "Master the SaaS Triple Play: Optimize cash flow, profitability & ARR simultaneously. Watch finance leaders share their playbooks. Download the slides."
url: "https://ordwaylabs.com/resources/webinar-replay/saas-triple-play-cash-flow-profitability-growth/"
type: "Post"
publisher: "Ordway"
language: "en-US"
published: "2023-07-14T00:00:24+00:00"
updated: "2025-10-17T13:11:19+00:00"
author: "Steve Keifer"
categories:
  - "Webinar Replay"
---

# SaaS Triple Play

## Optimizing Cash Flow, Profitability, and Growth

### SaaS Finance Leaders Series

Investors are seeking a stronger balance of growth and efficiency in 2023. Some want portfolio companies to hit the Rule of 40 while others are seeking 100% NRR, but all want to see improvements in cash flow, gross margins, and topline revenue growth. Join our panel of SaaS leaders to learn how finance can help the business navigate through today’s turbulent times to achieve a better balance of growth and efficiency.

**Topics covered:**

* **Profit** – How to generate margin expansion from better expense management. Strategies for analyzing the top 5 spend categories such as headcount, SaaS, travel, real estate, and cloud infrastructure.
* **Cash Flow** – How to best forecast cash inflows and outflows. Best practices for managing aging receivables and delinquent payers. Strategies for deferring cash outflows with vendors.
* **Growth** – How to get focused on the best growth opportunities. Strategies to motivate new customers to purchase in an uncertain economy. Best practices to drive ARR expansion from existing customers with upsell and cross-sell.

**Speakers include:**

* [**Rob Bankey**, Fractional CFO for SaaS startups](https://www.linkedin.com/in/rob-bankey-3268561/)
* [**Stephen Newland**, Director of FP&A at GrowthLab](https://www.linkedin.com/in/stephenmnewland/)
* [**Steve Keifer**, CMO, Ordway](/company/leadership/steve-keifer-cmo-ordway/) (moderator)

[Play Video](https://vimeo.com/844553425)![business man typing on keyboard with augmented reality view of financial metrics](/wp-content/uploads/2023/07/SaaS-triple-play-growth-profit-cashflow-webinar-preview-800x570-1.jpg)

## About Ordway

Ordway is an all-in-one billing and revenue automation platform for growing B2B SaaS companies, typically from post-Series A to pre-IPO. It combines [Subscription Invoicing](/products/subscription-invoicing-software/), [Recurring Billing](/products/recurring-billing-software/), [Metered Billing](/products/metered-billing-software/), [SaaS Billing](/lp/ordway-saas-billing/), [SaaS Accounting](/products/saas-accounting-software/) and [AI-Powered Revenue Management](/products/ai-powered-revenue-management/) to automate complex pricing models, streamline revenue recognition and accelerate the financial close.