---
title: "SaaS Financial Metrics"
description: "Preparing for a fundraise? Learn how top CFOs report ARR, NRR & LTV/CAC to investors. Watch the panel replay + download the investor metrics template."
url: "https://ordwaylabs.com/resources/webinar-replay/saas-financial-metrics-preparing-for-your-next-capital-raise/"
type: "Post"
publisher: "Ordway"
language: "en-US"
published: "2022-04-13T14:59:31+00:00"
updated: "2025-10-17T13:10:08+00:00"
author: "Steve Keifer"
categories:
  - "Reporting"
  - "Webinar Replay"
---

# SaaS Financial Metrics

## CFO Perspectives on Systems, Policies, and Controls to Report

### *ARR, LTV/CAC, Net Dollar Retention, and More*

### Discussion Topics:

The panel of SaaS and cloud finance leaders discuss:

* **VC and PE Focus** – How does the focus change as you grow from early-stage to late-stage and IPO?
* **ARR/MRR** – What are the different ways to calculate [ARR](/resources/guides/annual-recurring-revenue-guide)? How do you put governance and policies in place?
* **LTV & CAC** – What should be the systems of record? CRM, accounting or Business Intelligence?
* **Retention & Churn** – What metrics are most important to track the health of the customer base? [Net Revenue Retention](/resources/webinar-replay/saas-financial-metrics-preparing-for-your-next-capital-raise/)? Gross Revenue Retention
* **MQLs & Sales Pipeline** – What to monitor in the pipeline? What are the operational challenges?

[Play Video](https://vimeo.com/702270248)![SaaS Financial Metrics webinar thumbnail with speakers on blue background](/wp-content/uploads/2022/04/saas-financial-metrics-webinar-replay-video-thumb-1920x1080-1.jpg)

## Webinar Panelists

#### ![Dan Fletcher CFO of Planful](/wp-content/uploads/2022/04/dan-fletcher-cfo-planful-300x300-1-150x150.jpg)**Dan Fletcher**

Chief Financial Officer
Planful

#### ![Marty Meyer CFO of GAN Integrity](/wp-content/uploads/2022/04/Marty-Meyer-cfo-GAN-integrity-300x300-1-150x150.jpg)**Marty Meyer**

Chief Financial Officer
GAN Integrity

#### ![Tim Danser](/wp-content/uploads/2022/04/tim-danser-300x300-1-150x150.jpg)**Tim Danser**

Former VP of Finance
Respond Software

#### ![Sameer Gulati CEO and Founder of Ordway](/wp-content/uploads/2022/04/Sameer-Gulati-CEO-Founder-Ordway-300x300-1-150x150.jpg)Sameer Gulati

CEO and Founder
Ordway