--- title: "Videos" description: "Watch customer case studies, view product overviews, and hear analyst perspectives in the Ordway video library" url: "https://ordwaylabs.com/resources/videos/" type: "Page" publisher: "Ordway" language: "en-US" published: "2021-12-21T18:54:56+00:00" updated: "2025-09-09T14:03:15+00:00" --- # Videos #### Featured Video ## Billing Tech Enables the Future of Business Featuring **Lily Varon**, Senior Analyst, of the independent analyst firm – **Forrester**. [Watch Now »](/resources/featured-video/billing-technology-and-the-future-of-business/) #### Featured Video ## Recurring Revenue Challenges for SaaS As SaaS pricing and contracts grow more complex, finance teams wrestle with complexity in billing and revenue management. [Watch Now »](/resources/video/recurring-revenue-challenges-for-modern-saas-companies/) ## Ordway Videos ### Subscriptions, Usage-Based Billing, and SaaS Metrics ## Ordway Product Overviews Learn more about [Ordway’s suite of quote-to-cash applications](/products), including subscription billing, revenue recognition, accounts receivable automation, and SaaS metrics reporting software, in this series of two-minute videos. ![Ordway product overview video preview with an illustration of a finance leader and multiple systems](/wp-content/uploads/2022/01/Ordway-products-overview-video-youtube-thumbnail-1024x575.jpg)[Product Overview](/category/resources/video/product-overview/) ### [Ordway Product Overview](/resources/video/product-overview/ordway-product-overview-video/) With Ordway you can automate billing, revenue recognition, and investor KPI reporting for recurring revenue models based on subscriptions or usage-based pricing. [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)January 27, 2022 ![Ordway for finance teams animated video preview](/wp-content/uploads/2022/01/ordway-for-finance-teams-youtube-thumbnail-1024x575.jpg)[Product Overview](/category/resources/video/product-overview/) ### [Ordway for Finance Teams](/resources/video/product-overview/ordway-for-finance-teams/) Customers that switch to Ordway typically realize immediate benefits in both cost savings and processing times. Monthly bill runs go from weeks to days. [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)January 14, 2022 ## Customer Case Studies High-growth SaaS and cloud companies share [case studies](/customers) of how Ordway’s billing and revenue management software has enabled them to automate complex invoicing, simplify monthly close, and accelerate payment collections. [Case Study](/category/resources/video/case-study/) ### [Paubox Automates Billing & Accounts Receivable](/resources/video/case-study/paubox-video-case-study/) Watch a short video of Paubox’s Director of Finance discussing how they shifted from a massive spreadsheet and painful manual processes to a fully automated approach to billing and AR. [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)January 28, 2022 ![University classroom](/wp-content/uploads/2022/01/group-gti-university-student-classroom-case-study-preview-800x570-1.jpg)[Case Study](/category/resources/video/case-study/) ### [GTI Automates Month End Close & Revenue Recognition](/resources/video/case-study/gti-automates-month-end-close/) Watch a short video of the Head of Finance from Group GTI explais how Ordway was able to simplify the month-end close process by automating the company’s revenue recognition processes. [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)January 21, 2022 [Case Study](/category/resources/video/case-study/) ### [CareAcademy Usage-Based Pricing Case Study](/resources/video/case-study/careacademy-video-case-study/) Watch a short video of the Director of Customer Success from CareAcademy, an online training site for home caregivers, discussing how Ordway has helped the organization launch new pricing models and scale their billing 3-6X… [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)October 20, 2021 [Case Study](/category/resources/video/case-study/) ### [Casepoint CFO Video Interview](/resources/video/case-study/casepoint-case-study-video/) Watch a short video of the CFO of Casepoint, a SaaS-platform for e-Discovery, explaining how Ordway has been able to decrease Days Sales Outstanding (DSOs) by 30% with automated dunning and customer communications. [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)August 20, 2021 ## Recurring Revenue Revolution Ordway’s CMO, [Steve Keifer](/company/leadership/steve-keifer-cmo-ordway/), shares the challenges that SaaS finance teams face with scaling recurring revenue business models, including the challenges with subscription billing, usage-based pricing, payment collections, revenue recognition, and SaaS metrics reporting. ![Video thumbnail of Steve Keifer, Ordway CMO, discussing recurring payments challenges for SaaS companies](/wp-content/uploads/2024/11/steve-keifer-recurring-payments-saas-video-preview-1080-1024x576.jpg)[Recurring Revenue](/category/resources/video/recurring-revenue/)[Video](/category/resources/video/) ### [Recurring Payments Challenges](/resources/video/recurring-payments-challenges/) Steve Keifer, Ordway's CMO, outlines the challenges that SaaS companies face with collecting recurring payments from business customers. Discussion topic include auto-pay with credit cards, sending invoices to accounts payable, and tracking inbound payments from… [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)November 17, 2024 ![Video thumbnail of Steve Keifer, Ordway CMO, discussing the SaaS metrics reporting challenges for KPIs such as ARR/MRR, Net Revenue Retention, Churn](/wp-content/uploads/2024/08/steve-keifer-saas-metrics-video-preview-1080-1024x576.jpg)[Recurring Revenue](/category/resources/video/recurring-revenue/)[Video](/category/resources/video/) ### [SaaS Metrics Reporting Challenges](/resources/video/saas-metrics-reporting-challenges/) Steve Keifer, Ordway's Chief Marketing Officer, discusses the challenges finance teams face with reporting SaaS metrics to investors. Discussion topics include the complexities of reporting customer counts, annual recurring revenue (ARR), and net revenue retention… [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)August 20, 2024 ![Video thumbnail of Steve Keifer, Ordway CMO, discussing revenue recognition challenges for saas companies in this video](/wp-content/uploads/2025/09/steve-keifer-revenue-recognition-video-preview-1080-1024x576.jpg)[Recurring Revenue](/category/resources/video/recurring-revenue/)[Video](/category/resources/video/) ### [Revenue Recognition Challenges](/resources/video/revenue-recognition-challenges/) Steve Keifer, Ordway's CMO, explains the complexities associated with recognizing revenue for software contracts. He outlines the diverse range of revenue streams that accountants must consider ranging from subscription and usage-based pricing to professional services… [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)July 20, 2024 ![Video thumbnail of Steve Keifer, Ordway CMO, speaking on video about usage-based billing challenges for SaaS companies](/wp-content/uploads/2025/09/steve-keifer-usage-based-billing-video-preview-1080-1024x576.jpg)[Recurring Revenue](/category/resources/video/recurring-revenue/)[Video](/category/resources/video/) ### [Usage-Based Billing Challenges](/resources/video/usage-based-billing-challenges/) Steve Keifer, Ordway's CMO discusses the challenges that cloud businesses face with usage-based billing. Discussion topics include telemetry, metering consumption, and rating engines. Steve also explains the challenges with calculating charges for capacity contracts with… [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)May 8, 2024 ![Video thumbnail of Steve Keifer, Ordway CMO, speaking about subscription billing challenges for SaaS companies](/wp-content/uploads/2025/09/steve-keifer-subscription-billing-video-preview-1080-1024x576.jpg)[Recurring Revenue](/category/resources/video/recurring-revenue/)[Video](/category/resources/video/) ### [Subscription Billing Challenges](/resources/video/subscription-billing-challenges/) Steve Keifer, Ordway's Chief Marketing Officer, explains the challenges that SaaS businesses face with subscription billing processes. Discussion topics include discounts, mid-contract prorations, early renewals, and billing frequency. [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)April 20, 2024 ## Conference and Event Presentations Ordway’s CEO and Founder, [Sameer Gulati](/company/leadership/sameer-gulati-ceo-ordway/), shares his perspective on launching startups, raising capital, and building an awesome product that delights customers in various entrepreneur and venture conferences. ![audience in rows at conference](/wp-content/uploads/2022/02/tom-tom-festival-preview-800x570-1.jpg)[Past Events](/category/resources/video/past-events/)[Sameer](/category/resources/video/sameer/)[Video](/category/resources/video/) ### [Scaling a Software Company](/resources/video/past-events/scaling-a-software-company/) Sameer Gulati shares insights on scaling a startup outside of Silicon Valley at the Tom Tom festival in Charlottesville, Virginia. [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)February 15, 2022 ![Sameer Gulati speaks at SaaS North 2019](/wp-content/uploads/2022/02/sameer-gulati-saas-north-2019-800x570-preview.jpg)[Past Events](/category/resources/video/past-events/)[Sameer](/category/resources/video/sameer/)[Video](/category/resources/video/) ### [Winning Product Playbook](/resources/video/past-events/sameer-gulati-describes-a-winning-product-playbook-at-saasnorth/) Ordway CEO and Founder shares his experience with attendees at the SaaSNorth Conference about how to build a winning product team. [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)February 15, 2022 ![conference stage with audience in foreground](/wp-content/uploads/2020/06/saastock-remote-2020-ordway-product-roadmap-preview-800x570-1.jpg)[Past Events](/category/resources/video/past-events/)[Sameer](/category/resources/video/sameer/)[Video](/category/resources/video/) ### [3Rs Guide to Your Product Roadmap](/resources/video/past-events/3rs-guide-to-your-product-roadmap/) SaaStock Remote - Ordway's CEO & Founder discusses how 3Rs - Revenue, Reach, Retention - can guide your product roadmap. [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)June 10, 2020 ![large conference hall](/wp-content/uploads/2019/05/ordway-reducing-customer-churn-recurring-revenue-conference-thumb-800x570-1.jpg)[Past Events](/category/resources/video/past-events/)[Sameer](/category/resources/video/sameer/)[Video](/category/resources/video/) ### [Reducing Customer Churn](/resources/video/past-events/reducing-customer-churn/) Presentation from the 2019 Recurring Revenue Conference on strategies to reduce churn through automated and manual communication. [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)May 13, 2019 ![video cameras in front of a conference stage](/wp-content/uploads/2019/01/performance-economy-sameer-gulati-presentation-800x570-1.jpg)[Past Events](/category/resources/video/past-events/)[Sameer](/category/resources/video/sameer/)[Video](/category/resources/video/) ### [Performance Economy](/resources/video/past-events/finext-conference-2018/) Sameer Gulati at FiNext conference shares his thoughts on the emerging performance economy and smart automation. [!\[Steve Keifer\](https://secure.gravatar.com/avatar/a7ad1c09eb5fbf3b7f3d46802acb46ad81e97c523e4b7d83db0cfa055183f669?s=70&d=https%3A%2F%2Fordwaylabs.com%2Fwp-content%2Fuploads%2F2021%2F12%2FOrdway-Avatar-250px.png&r=g)](/author/ordwaylabsstg/) [Steve Keifer](/author/ordwaylabsstg/)January 8, 2019 ## See the industry’s most flexible billing software in action. Get Demo