---
title: "3Rs Guide to Your Product Roadmap"
description: "Ordway CEO and Founder, Sameer Gulati discusses how 3Rs - Revenue, Reach, Retention - can guide your product roadmap"
url: "https://ordwaylabs.com/resources/video/past-events/3rs-guide-to-your-product-roadmap/"
type: "Post"
publisher: "Ordway"
language: "en-US"
published: "2020-06-10T04:00:23+00:00"
updated: "2025-11-28T08:47:42+00:00"
author: "Steve Keifer"
categories:
  - "Past Events"
  - "Sameer"
  - "Video"
---

# 3Rs Guide to Your Product Roadmap

[Play Video](https://vimeo.com/431852921)![video conference with SaaStock Remote logo atop](/wp-content/uploads/2020/06/saastock-remote-2020-ordway-product-roadmap-thumbnail-1600x1000-1.jpg)

### Revenue, Reach, and Retention

[Sameer Gulati, Ordway’s Founder and CEO](/company/leadership/sameer-gulati-ceo-ordway/), is a former Chief Product Officer with 20 years of experience launching products for some of the world’s largest CFO Tech companies including Zuora, Workday, and Sage Intacct. At SaaStock Remote, he presented on a simple, “Three Rs” framework.

Product Managers can use 3Rs to balance how a roadmap item impacts revenue, the possible reach of a feature to new customers, and how it affects your current customer base. We’ll explore real-world examples on how to translate this framework from theory to reality.

This workshop was most recently conducted at [the SaaStock Remote event](https://www.saastock.com/remote/), and is based on an article Sameer wrote for [Business 2 Community](https://www.business2community.com) entitled How Leading Product Led to CEO: The Three Rs.

**Topics covered in this workshop:**

* Potential pitfalls of following hierarchy or the loudest voice
* Examples of how roadmap items impact Revenue, Reach, and Retention
* Overview of the [3Rs Worksheet resource](https://docs.google.com/spreadsheets/d/135MLtXWHDlPtxUuXUxiUcGz7eYkqhrPavsS4mfvcWGQ/edit?usp=sharing)

## About Ordway

Ordway is an all-in-one billing and revenue automation platform for growing B2B SaaS companies, typically from post-Series A to pre-IPO. It combines [Subscription Invoicing](/products/subscription-invoicing-software/), [Recurring Billing](/products/recurring-billing-software/), [Metered Billing](/products/metered-billing-software/), [SaaS Billing](/lp/ordway-saas-billing/), [SaaS Accounting](/products/saas-accounting-software/) and [AI-Powered Revenue Management](/products/ai-powered-revenue-management/) to automate complex pricing models, streamline revenue recognition and accelerate the financial close.