---
title: "Ordway Podcast"
description: "Listen to Ordway's podcast on recurring revenue, which is capitalism's favorite business model. Host Steve Keifer, Ordway's CMO, interviews"
url: "https://ordwaylabs.com/resources/podcast/"
type: "Page"
publisher: "Ordway"
language: "en-US"
published: "2023-09-28T21:42:55+00:00"
updated: "2025-09-08T08:05:59+00:00"
---

# Ordway Podcast

![abstract illustration of microphone and podcast](/wp-content/uploads/2023/09/podcast-mic.svg)

## Capitalism’s Favorite Business Model

### Recurring Revenue

## The Ordway Podcast

## Capitalism’s Favorite Business Model – Recurring Revenue

The Ordway podcast focuses on recurring revenue, which is capitalism’s favorite business model. Host [Steve Keifer](/company/leadership/steve-keifer-cmo-ordway/), Ordway’s CMO, interviews finance leaders at some of the world’s most innovative SaaS, cloud, AI, and fintech companies.

Topics include

* **SaaS metrics** like ARR, net retention, and LTV/CAC
* **Pricing strategies** such as subscription and consumption
* **Fundraising approaches** with venture capital and growth equity firms
* **Accounting challenges** with revenue recognition, collections, and payments
* **Startup advice** for founders on go-to-market, culture, and talent acquisition

![Advertisement for Ordway podcast titled Capitalism's Favorite Business Model on dark blue background](/wp-content/uploads/2023/09/capitalism-favorite-business-model-podcast-thumb-orange-1000x1000-1.jpg)

[![listen on Spotify](/wp-content/uploads/2023/09/spo-podcast-listen-300x75-1.jpg)](https://podcasters.spotify.com/pod/show/ordwaylabs)

![listen on google podcasts](/wp-content/uploads/2023/09/goo-podcast-listen-300x75-1.jpg)

[![Listen on Youtube](/wp-content/uploads/2023/09/you-podcast-listen-300x75-1.jpg)](https://www.youtube.com/watch?v=3YJ5-kU1uLA&list=PLL9YZEKSqJ3tOwuK3nNAQA_3o9Uea2c5P)

[![Listen on Amazon Music](/wp-content/uploads/2023/09/amz-podcast-listen-300x75-1.jpg)](https://music.amazon.com/podcasts/cda11aa6-3535-4baf-89f3-acc139924d5f/capitalism’s-favorite-business-model)

![LIsten on Apple Podcasts](/wp-content/uploads/2023/09/app-podcast-listen-300x75b.jpg)

[![Listen to Ordway podcast on iHeartRadio](/wp-content/uploads/2023/10/ihear-podcast-listen-300x75-1.jpg)](/wp-content/uploads/2023/10/ihear-podcast-listen-300x75-1.jpg)

## Latest Episodes

[![thumbnail preview image for sales taxes on saas podcast interview with christine martin of avatar](/wp-content/uploads/2025/05/capitalism-favorite-business-model-episode7-sales-tax-on-saas-1000x1000-1.jpg)](/resources/video/podcast/sales-taxes-for-saas-christine-martin-avalara/)

## Sales Taxes for SaaS

**Christine Martin** – Senior Solutions Consultant at Avalara

[Christine Martin, Senior Solutions Consultant at Avalara](https://www.linkedin.com/in/christine-martin-9a02961/), discusses the challenges that SaaS companies face collecting sales taxes with Steve Keifer, CMO of Ordway and host of the Capitalism’s Favorite Business Model podcast series. She explains the concept of economic nexus and the evolution of taxes on online purchases from the South Dakota vs. Wayfair Supreme Court case. Other discussion topics include the risks of non-payment and how businesses can quickly assess their current tax liability.

[Watch Now](/resources/video/podcast/sales-taxes-for-saas-christine-martin-avalara/)

[![podcast preview of debt vs equity](/wp-content/uploads/2025/04/capitalism-favorite-business-model-episode6-debt-vs-equity-thumb-1000x1000-1.jpg)](/resources/video/podcast/brian-parks-of-bigfoot-capital-interview/)

## Debt vs Equity

**Brian Parks –** Co-Founder and CEO of Bigfoot Capital

Brian Parks, Co-Founder and CEO of Bigfoot Capital discusses the pros and cons of different capital structures for B2B SaaS companies with Steve Keifer, CMO of Ordway and host of the Capitalism’s Favorite Business Model podcast series. Brian explores the tradeoffs between selling equity to venture capital firms and using debt to fund growth. In addition, he provides insights on the process to raise debt, the financials that are reviewed in the underwriting process, and the ideal ratio of debt-to-equity for different stages. He also discusses a recent survey Bigfoot conducted of equity and debt firms about the current state of the market and how investors are thinking about deploying capital in the coming year.

[Watch Now](/resources/video/podcast/brian-parks-of-bigfoot-capital-interview/)

[![Podcast thumbnail for implementing recurring billing systems](/wp-content/uploads/2024/01/capitalism-favorite-business-model-implementing-recurring-billing-systems-500x500-1.jpg)](/resources/video/podcast/recurring-billing-system-implementation)

## Recurring Billing System Implementation

**Max Rosenberg –** Vice President of Client Services

Max Rosenberg, Vice President of Client Services at Ordway, shares considerations that SaaS companies need to make when implementing a recurring billing system. Topics include automating sales tax calculations, connecting to payment gateways, and designing customer communications schedules. He also provides insights on who is typically involved in the recurring billing project, how long implementation will take, and what the most common obstacles encountered include.

[Watch Now](/resources/video/podcast/recurring-billing-system-implementation/)

[![podcast preview with abstract illustration and emerging trends in payments](/wp-content/uploads/2023/12/capitalism-favorite-business-model-payments-emerging-trends-500x500-1.jpg)](/resources/video/podcast/emerging-payment-technologies/)

## Emerging Payment Technologies

**Phil Levy –** CEO of Exact Payments

[Phil Levy, CEO of Exact Payments](https://www.linkedin.com/in/levyphil/) and fintech expert shares the top three emerging payment technologies that finance leaders should have on their radar – 1) digital wallets, 2) network tokenization, and 3) real-time payments. He also explains the payment facilitator (payfac) model and how it has greatly simplified the ability for SaaS companies to collect payments.

[Watch Now](/resources/video/podcast/emerging-payment-technologies/)

[![Podcast advertisement - SoftLedger Next Generation ERP](/wp-content/uploads/2023/09/capitalism-favorite-business-model-podcast-episode3-softledger-thumb-500x500-alt.jpg)](/resources/video/podcast/softledger-and-next-generation-erp/)

## SoftLedger and Next Generation of ERP

**Ben Taylor –** CEO and Co-Founder of SoftLedger

[Ben Taylor, CEO and Co-Founder](https://softledger.com/team/ben-taylor) of [SoftLedger](https://softledger.com) and former accounting manager shares his views on the top challenges finance departments face in getting real-time data from their ERP systems. He explains the vision behind SoftLedger’s next-generation accounting platform and the advantages his new architecture provides with tackling complexities like multi-entity consolidation and foreign currency management.

[Watch Now](/resources/video/podcast/softledger-and-next-generation-erp/)

[![Podcast advertisement - Revenue recognition under ASC 606 on dark blue background](/wp-content/uploads/2023/09/capitalism-favorite-business-model-podcast-episode2-revenue-recognition-thumb-500x500alt.jpg)](/resources/video/podcast/revenue-recognition-for-saas-contracts-under-asc-606/)

## Revenue Recognition for SaaS contracts under ASC 606

**Dan Kullback** – Director of Solutions Engineering at Ordway

[Dan Kullback, CPA and Director of Solutions Engineering at Ordway](https://www.linkedin.com/in/dan-kullback/), explains the importance of revenue recognition for SaaS businesses. Audited GAAP financials are a critical requirement for raising growth equity, venture debt, and securing other credit arrangements. Transitioning from cash to accrual accounting is one of the big transitions early-stage SaaS companies need to make as they scale up.

[Watch Now](/resources/video/podcast/revenue-recognition-for-saas-contracts-under-asc-606/)

[![podcast preview image with text - capitalism's favorite business model](/wp-content/uploads/2023/10/capitalism-favorite-business-model-introduction-thumb-500x500-1.jpg)](/resources/video/podcast/capitalisms-favorite-business-model-introduction-podcast/)

## Introduction: Capitalism’s Favorite Business Model – Recurring Revenue

**Steve Keifer** – Chief Marketing Officer at Ordway

[Steve Keifer, CMO of Ordway](/company/leadership/steve-keifer-cmo-ordway/), explains how businesses have shifted from selling things “as-a-product” to delivering them “as-a-service” and why the economics of recurring revenue are driving the change. He outlines the four key themes to be covered in the podcast series: 1) business model innovation, 2) pricing strategies, 3) next-generation technologies, and 4) operating metrics (e.g. ARR, NRR).

[Watch Now](/resources/video/podcast/capitalisms-favorite-business-model-introduction-podcast/)

### Latest Episodes