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Experienced SaaS Product Exec to Spearhead Innovation Roadmap for Billing and Revenue Automation Provider

Ordway, the billing and revenue automation platform for scaling companies, announced today that Pradheep Sampath joined its leadership team as Senior Vice President and Head of Product. Pradheep brings 20 years of experience in product management leadership roles at various cloud providers including several that have achieved rapid growth and market leadership positions.  He has launched and scaled dozens of SaaS and mobile products in domains such as fintech, identity verification, and e-commerce including AP automation, fraud prevention, and fixed asset management.

“Pradheep brings a wealth of experience building and growing new product lines at both market leading and hyper-growth companies,” said Sameer Gulati, Founder and CEO of Ordway. “I am looking forward to teaming with him as we continue to disrupt the market and displace legacy, subscription-centric providers with our new ultra-flexible platform.”

Pradheep Sampath Ordway Head of Product

Prior to Ordway, Pradheep was the Chief Product Officer for during a period of hyper growth in which the company’s recurring revenue grew exponentially and enterprise value  soared to over $1.5 Billion.  He was the Head of E-Commerce Products for Spree Commerce prior to its acquisition by First Data.  Earlier in his career Pradheep held numerous product management leadership roles at larger organizations such as Sage, Liquidity Services, GE GXS, and supply chain software leader i2.

As Head of Product, Pradheep will have responsibility for Ordway’s product strategy, innovation, product roadmap, user experience, training and documentation.  In the coming months, he will be focused on launching new customer self-service, workflow automation, and business intelligence offerings.  Longer term, Pradheep will be building out the Ordway platform enabling the rapid development of additional applications to complement its existing suite of subscription billing, revenue recognition, accounts receivable, and SaaS metrics capabilities.


Ordway: Ordway is a billing and revenue automation platform that is specifically designed for today’s innovative, technology-centric business models. With Ordway you can automate billing, revenue recognition, and investor KPIs for recurring revenue from subscriptions or usage-based pricing models.