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Investing in the customer billing experience results in better customer satisfaction and ultimately, your bottom line. Meet your customers’ rising expectations by streamlining your internal processes and optimizing your finance tech stack, starting with an automated billing software. 

1) Accurate Payments

Eliminate embarrassing errors and streamline processes with automation

By integrating directly with your current CRM, the Ordway billing and revenue automation platform creates an operational bridge between your Sales and Finance teams. This means that closed won deals automatically turn into error-free invoices for your new customer. And, your team will have a single source of truth when closing the books at the end of each month.

2) Flexible Pricing

Provide flexibility to customers and sales teams with customized pricing

Flexible pricing is critical for customers in today’s economy. Customization is key, and a frictionless end to end customer journey has come to be table stakes. With a SaaS billing and revenue automation platform, your sales team can get creative with pricing and handle discounts with ease.

3) Easy to Pay

Simplify payment collection with an automated billing platform

Automating the invoicing and collections process means payments are more likely to arrive on time, and with an automated dunning system in place, past due notices are also sent to customers at a regular pace. This streamlines the billing process significantly, and also encourages regular touchpoints with customers, leading to a stronger overall relationship.

4) Customer-Friendly Invoices

Make invoices an extension of your brand

You know that consistent look and feel and messaging is important when it comes to a stellar customer billing experience. But few companies think about what “end to end” truly means. At Ordway, we create customized invoices that are true to our customers’ voice and branding, so that every aspect of the customer billing experience “feels” like their business. Invoices are easier to understand, and clearly identifiable as coming from our customers, deepening their connection with the end consumer.

5) Accurate Reporting

Have confidence in your reporting

The Ordway billing and revenue management platform seamlessly integrates with CRMs like HubSpot and Salesforce, payment processors, and accounting systems. This allows for centralized reporting within the platform, which means teams across your organization can be aligned with real-time data. This also means your team can trust the numbers coming out of your system, and external stakeholders can feel confident in the data when partnering with you.

6) Customer Communications

Regularly communicate with customers

You may not think about your sales-to-finance workflow playing a critical role in your customer billing experience. But the fact is, anytime you have a touchpoint with your customer, you are presented with an opportunity to delight them. One important aspect not to overlook in this process is your dunning management system. Regularly communicating about late payments can reinforce your brand voice and help reduce churn.


Ordway: Ordway is a billing and revenue automation platform that is specifically designed for today’s innovative, technology-centric business models. With Ordway you can automate billing, revenue recognition, and investor KPIs for recurring revenue from subscriptions or usage-based pricing models.